Local lead generation for trades · Trowbridge, Wiltshire · UK-wide
More local leads.
More customers.
More business.
We help UK trades businesses generate consistent enquiries through Google, local SEO and targeted digital marketing. Roofers, builders, plumbers, electricians and landscapers come to us for one thing: the phone ringing with the right jobs.
Lead by name. Lead by nature.
A specialist in local lead generation, not another generic marketing agency.
Most trades businesses don’t need more marketing jargon. They need the phone to ring with the right jobs, in the right postcodes, at a cost that makes sense. We build a simple, joined-up system that puts you in front of local customers at the moment they search, then turns that attention into calls, quote requests and booked work.
What
we do
Six ways to win more enquiries, used on their own or combined into one local marketing plan built around your budget.
Local SEO
Appear in the Google map pack and local results when nearby customers search for your trade, and win enquiries without paying per click.Google Business Profile optimisation · On-page SEO · Citations · Reviews · Location pagesfrom £299/mo02Google Ads
Be at the top of Google from day one for urgent, high-value searches, with every pound tied to a tracked call or quote request.Search & call ads · Keyword research · Conversion tracking · Landing pagesfrom £399/mo03AI Search & GEO
Become the business ChatGPT, Gemini and Google AI Overviews recommend when locals ask who to call.AI visibility audit · Structured data · Entity building · Answer-ready contentfrom £199/mo04Paid Social
Facebook and Instagram lead ads that put your best work in front of local homeowners planning their next project.Local targeting · Lead forms · Retargeting · Cost-per-lead reportingPOA05Social Media
Active, trustworthy pages that keep you front of mind for referrals and repeat work.Profile set-up · Content planning · Scheduling · Community groupsfrom £399/mo06Content Marketing
Service pages, location pages and guides that rank on Google and persuade visitors to get in touch.SEO copywriting · Location pages · Blog · Short-form videoPOAWhy Lead
Local?
Likes and clicks are easy. Leads are what count. Here’s what you get when you work with us.
We understand trades
Every tactic is chosen for businesses that serve a defined area, from map pack rankings to postcode-targeted ads for the jobs you actually want.
Enquiries, not vanity metrics
We report on phone calls, quote requests, messages and cost per lead, so you can see what your marketing returns.
Transparent pricing
Clear monthly fees agreed before we start. Ad spend is paid directly to Google or Meta, so you always control your budget.
Practical, joined-up plans
SEO, ads, AI search, social and content working together, instead of different suppliers who never talk to each other.
A real person to talk to
Plain English, always. Call, text or email and you’ll know what we did this month, what it achieved and what’s next.
Built for sustainable growth
You keep the profile, the reviews and the rankings you build, so your cost per lead can fall over time instead of rising every year.
Results you
can see
We’d rather show you real numbers than make promises. Every client gets a monthly report built around the figures that matter to a trades business.
Calls & enquiries
Every tracked phone call, form and message, so you know exactly how many leads came in.
Cost per lead
What each enquiry cost you, by channel, so you can invest where it pays back.
Where leads came from
Google Maps, organic search, ads or social: see which channel produced each enquiry.
Visibility & rankings
How often you appear for the searches and towns that bring you work.
Case studies
Real figures, published with our clients’ permission
We only publish case studies that use genuine, tracked results and that our clients have approved. Each one sets out the business and trade, the challenge, the strategy, the work completed, the results and the timeframe. Ask us during your free audit to show you what a monthly report looks like.
Simple
pricing
Clear monthly plans with no hidden extras. Every plan includes call and form tracking plus a plain-English monthly report.
AI Search & GEO
Get recommended by ChatGPT, Gemini and Google AI Overviews.
- AI visibility audit
- Structured data (schema)
- Entity and citation building
- Answer-ready content
- Monthly plain-English report
Local SEO
Win steady enquiries from the Google map pack and local search.
- Google Business Profile optimisation
- On-page SEO for your services
- Local citations
- Review generation process
- Location pages for the towns you cover
- Call & form tracking with monthly report
Google Ads
Leads from day one for urgent, high-intent searches.
- Search and call ads
- Keyword research for your trade
- Conversion and call tracking
- Landing page recommendations
- Cost-per-lead reporting
Management fee. Ad spend is paid directly to Google.
Social media management from £399 a month. Paid social and content marketing are priced on application. Not sure which plan fits? Start with a free audit and we’ll recommend one.
How it
works
Four clear stages, so you always know what we’re doing, why, and what it’s bringing in.
Free marketing audit
We review your Google visibility, Business Profile, website, competitors and reviews to find where enquiries are being lost.
Personalised recommendations
Quick wins first, then a plan prioritised by where your budget will bring in the most of the jobs you want.
Strategy & implementation
We set up tracking, then launch: ads for leads from day one, SEO and content for long-term visibility.
Ongoing optimisation & growth
Monthly reports on calls, enquiries and cost per lead, then we double down on what’s working.
Who we
help
We specialise in trades and local service businesses, where one good enquiry can be worth hundreds or thousands of pounds.
SEO for roofers
Win roof replacements and urgent repairs from homeowners in your area.
Read moreTradesMarketing for builders
Attract higher-value extension, renovation and new-build projects.
Read moreTradesSEO & leads for plumbers
Capture emergency call-outs, boiler installs and bathroom enquiries.
Read moreTradesMarketing for electricians
Fill your diary with rewires, consumer units, EV chargers and EICRs.
Read moreOutdoorMarketing for landscapers
Book patios, fencing and garden projects before the spring rush.
Read moreAnd moreAll industries
Cleaners, welders and fabricators, heating engineers and other local services.
See all industriesHow much does local SEO cost?
Our local SEO plans start from £299 a month. AI search optimisation starts from £199 a month and Google Ads management from £399 a month plus your ad spend, which you pay directly to Google. Your free audit will recommend the right level for your area and goals.
How long does SEO take?
Quick wins, like fixing your Google Business Profile and page basics, can make a difference within weeks. Competitive searches take longer, and most businesses see meaningful movement within a few months of consistent work. If you need enquiries sooner, Google Ads can bring them in while SEO builds.
Do you work with individual trades and sole traders?
Yes. We work with everyone from sole traders to multi-van teams, including roofers, builders, plumbers, electricians, landscapers and other local service businesses.
Do I need an existing website?
Not always. Many websites can be improved with better service pages, faster loading, clearer calls to action and proper tracking. If you don’t have one, we’ll start with your Google Business Profile and advise on what you need. Your free audit will tell you whether your current site is holding you back.
Can you help improve my Google rankings?
Yes, that’s a core part of what we do. We work on everything within your control: your Business Profile, website, reviews and local signals. No honest agency can guarantee positions, because Google controls its results, so we focus on the searches most likely to bring you profitable work.
Are there monthly contracts?
Our plans are priced monthly. We agree the plan, the price and any minimum term with you in writing before any work starts, so there are no surprises.
How does the free marketing audit work?
Tell us about your business using the short form or by phone. We review your online presence by hand against the competitors winning work in your area, then walk you through the findings and quick wins on a short call. There’s no obligation.
What results should I expect?
It depends on your trade, area, competition and budget, so we won’t promise numbers before we’ve looked. What we do promise is honesty: we’ll tell you what’s realistic, track every call and enquiry, and report the results to you each month in plain English.
Lead generation for tradesmen
Marketing for tradesmen that brings in real jobs.
Most tradesmen don’t need more likes. They need more of the right enquiries. That’s why our digital marketing for tradesmen focuses on the three places local customers actually look: the Google map pack, the top of Google search and the social feeds they scroll every evening. We combine local SEO, PPC management and Facebook lead ads into one lead generation plan for your trade.
Unlike lead generation sites that sell the same enquiry to four or five competitors, every lead we generate is yours alone. You keep the Google Business Profile, the website traffic and the reviews you build, so your cost per lead falls over time instead of rising every year.
- Exclusive leads, not shared enquiries from directories and quote sites.
- SEO for tradesmen that targets “near me” and town-name searches across your service area.
- Google Ads for tradesmen with call tracking, so every pound is tied to a phone call or quote request.
- Local lead generation across Wiltshire and the UK, targeted to the postcodes you want to work in.
Free, no obligation
Ready to get more local customers?
Discover how Lead Local Marketing can help your business attract more enquiries and grow.